ANALYTICS 2.0

Key Tips - Web Analytics for Blogs - Second part

August 14, 2008 – 10:41 am
As promise, the second part "Interaction". Interaction: When you created your blog, you did it for a reason, an objective, so you should measure if that objective is being achieved or not. Whatever your objective is, it may be related with some kind of interaction between your audience and your blog (unless your objective is not being visited at all…like an autistic blogger ;-))  so, it is important to measure it. Let’s see how to do it: a.    Comments per post: This metric is as simple as useful; because it let you know if your posts are generating interaction among your readers. If you objective are interacting with your readers via comments, then this is your key metric. However if you just receive a few comments (or none) it doesn’t mean that your post was not successful. Some blogs give readers the space to leave comments while others don’t (consciously or unconsciously), ...

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Key tips - Web Analytics for blogs

August 11, 2008 – 8:52 pm
I’m frequently asked about “which metrics should I use to measure my blog?” and my answer is always the same “It is not possible measure all the blogs with the same information structure, it really depends on the blog profile”. I answer that inviting people (you) to take action on their own project/s. However if you are still interesting in that information, here we go: I hope you find useful the following tips, but please don’t forget to consider your blog profile and peculiarities before designing our own information system. I recommend you to think your website as a pipeline where things flow through it: 1- As bigger the beginning of the pipeline as much quantity of "something" you can put in there. 2-As longer the pipeline as larger the quantity of "things" that can remain inside for a larger time of period. 3- And last but no list, if the end of the pipeline ...

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The first GAAC lands on Hispanic Latam

July 18, 2008 – 12:38 pm
Last week I've received an email from Enrique Quevedo (the Google Analytics Guy in Latam) officially announcing that Intellignos (Company that I co-founded) was confirmed as Google Analytics Authorized Consultant, becoming the first (and only by now) GAAC in Hispanic Latam. I am so glad because it is not only a great challenge for Intellignos, but also demonstrate the interest of Google Analytics in the Latin American Market. So, let's stop talking and let's rock! About the Google Authorized Consultant Program? This is the Google's explanation: Instead of charging hefty fees for Google Analytics and pushing you into a one-size-fits-all services plan, we'd rather provide Google Analytics and your product support free of charge and give you the option to purchase a tailored professional services package directly from one of our partners. This way, you can select the partner and the plan that makes the most sense for your business and your objectives. Partner services ...

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Google in 76 Years

June 30, 2008 – 9:55 am
Let's begin the week with a bit of Geek Humor

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Export GA reports into Google docs with just one click

June 20, 2008 – 4:30 pm
Reading the Blog Spanish Gringo (great name) from Micheal Freeman I fount a very interesting tip for Google Analytics. With your current Google Analytics version if you want to export a report to Excel you have to click on "export --> CSV". If you do so, you will probably face a problem trying to import the CSV to Excel (you can, but it looks weird). So Micheal got the answer on "Greasemonkey" and now you can export your report into a spreadsheet directly to Google Docs with just one click. Sounds great uh, I guess it is. Installation 1- Install Greasemonkey and Firefox 2 or a later version (I have Firefox 3 and works great). Once you install Greasemonkey you will see the icon at the bottom right of your Firefox. 2- After than you will need to download and install the user script. 3- Then you need to login into your Google Analytics ...

Posted in Tools, Analytics 2.0, Technologic tips, Web Analytics | 2 Comments »

Daily Quote

June 13, 2008 – 2:13 pm
I have already posted this Quote but I found it just great. “Be regular and orderly in your life, so you may be violent and original in your work.” Gustave Flauvert.

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GAAC training in Buenos Aires

June 6, 2008 – 11:09 am
Yesterday (thursday 5th of June) was the first GAAC (Google Analytics Authorized Consultant) training in Buenos Aires. The event was planned by the untiring Enrique Quevedo. Enrique, who was also the speaker, has the non-minor task of developing the product through the Latam Region. The training lasted two days, the first day was focused on Business while the second was 100% technical. The training went from general to specific topics, and was both technical and pragmatic making very simple to incorporate pretty difficult concepts. Congratulations Enrique, Great initiative!!! Enrique is at my right (I'm with the unforgetable "tag my ass" t-shirt), and behind Enrique is Carolina from Intellignos.

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From ignorance to full control in only 7 steps

May 28, 2008 – 3:24 pm
I am still laughing after writing this title, mainly because I don’t believe in "gurus" and their magic formulas. This post aims to give some tips that although they are generic and should always be contextualized, with these precautions can be very useful, indeed they are for me. What do I mean with “from ignorance to full control in only 7 steps”?. I’m talking about the process that begins with a non-measured website to (and as Robert Kaplan said, if you can’t measure it you can’t manage it) and finishes with a full set of indicators that allows you to an efficient management of your online businesses. Here we go with the following 6 steps (disbelieve in Gurus and magic formulas, including this one, are the first step to a successful project): 1- Understand your project: This seems pretty simple however which usually happens is that we have the idea in mind and ...

Posted in Analytics 2.0, Technologic tips, Web Analytics | 2 Comments »

New Analytics 2.0 design - should we keep it?

May 23, 2008 – 10:42 pm
We are launching a new blog design, which is cleaner, with better functionality and a boarder space for charts (something importante in this blog). Please I would love receiving your thoughts and comments. Juan

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White Paper IV - Social Networks in Latin America - Second Part

May 13, 2008 – 4:24 pm
Social Networks in Latam (Second part) According comScore estimations- March 2008 - the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the 67.5 million. During the month of March the number of unique visitors from 9 social networks we analyzed (bebo, facebook, friendster, hi5, myspace, netlog, orkut, sonico y tagged) sum 37 million in these five countries in Latin America.

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